Sponsorship
Partner With Us
We make original Indian music for dining rooms, and we write about the food that sits beside it. If your brand belongs in that world, there is a graceful way to be part of it.
Audience
Who is listening
A food-and-culture audience that arrives for atmosphere and stays for the whole hour. Long watch times, low churn, and a strong home base in India.
- 70%
- Audience in India
- 252
- Tracks released
- 28 hrs
- Of listening
With strong secondary reach in the US, UK, and Gulf.
New original music published every week.
Organised by time of day, played through full services.
Roughly 70% of our listeners are in India, with meaningful secondary audiences in the United States, the United Kingdom, and the Gulf. The channel is young and growing quickly, which means early partners are inexpensive now and permanent later.
What sponsors get
How a partnership works
A named palette
A week of music published under your name, introduced in our own voice, with your brand held in the same warm register as everything else we make.
Placement in the room
Mentions in video descriptions, on the relevant playlist pages here, and in the recipe pairings that sit alongside the music.
Restaurant reach
Our audience includes the people who actually choose what plays in Indian dining rooms — owners, managers, and the families behind them.
Made, not pasted
We write sponsor copy ourselves so it reads like the rest of the house. No scripts, no shouting, nothing that breaks the mood of a page.
Enquire
Write to us
Tell us what you make and who you want to reach. We keep the number of partners small so each one still means something.